Designing Logos

Logo forms an integral part of any concern or for any entrepreneurship, whether it be a blog or any simple website. A professional logo can enhance the image of a company, organisation or a product while an unprofessional logo can play havoc. Creating a logo might seem a simple ask for many but it really requires a lot of attention, logic and research. As mentioned in,
A logo should:
1. Attract attention, and then leave an impression.
2. Create a look that is unique and distinguishable.
3. Reflect the overall “feel” of the company it represents.
4. Promote a feeling of authenticity and professionalism.

For any project, doing one’s own research is the foremost important requirement, this is called doing one’s own homework. This would include analysing the requirement for the site.

Normally logos can be classified into three types. Font-based logos that use type treatments with a twist that makes them distinct. Then there are some logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike’s swoosh-that become linked to a company’s brand.

I had never been so convinced than I am today that designing a logo can be such an exciting experience. Though the designing process is an ever learning curve and one gets to learn a lot many things on how to proceed with a logo design. The foremost important thing to be kept in mind is that you need to to gather quite much (read sufficient) information on what the concern works for or what for you are designing the logo. Once you have the info, the world of designing is open for you and is all set to welcome to with open arms. Every logo has a meaning that it conveys to the general public, though I find certain meanings a bit tougher to fathom. I feel the meaning should be simple enough but exciting at the same time. Although some logos with complicated, intricate meaning are very much interesting.

We can have some interesting info on several logos of some concern all around the world here and also here.


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